Ever find yourself hesitating to share your wins on social media? Or feeling awkward when someone asks what makes your business special? If you’re nodding your head right now, you’re not alone, amiga. ✨ Many of us (especially women entrepreneurs) struggle with the art of self-promotion.
Why This Matters
Here’s the truth: your brilliant ideas, amazing services, and unique approach won’t matter if nobody knows about them. Visibility isn’t just nice to have—it’s essential for business growth. Yet so many of us hold back, worried about seeming boastful or “too much.”
I recently stumbled upon a fascinating book while browsing the library shelves. “No Such Thing As Over-Exposure” by Robert Slater caught my eye with its intriguing title and a young Donald Trump on the cover (yes, way before his presidency). While opinions on Trump vary widely, there are some powerful business principles in this book that transcend politics and apply to any entrepreneur looking to stand out.
Trust Your Gut When Others Say No
One of the most striking takeaways from the book was the importance of following your instincts, even when everyone around you thinks you’re making a mistake.
For example, Trump’s signature branding of glass walls and flashy, extravagant décor in his properties was initially met with skepticism and outright criticism. People thought he was nuts! But he recognized that creating a distinctive, memorable brand would set him apart in a crowded market.
This reminds me of conversations I’ve had with clients who were afraid to express their authentic voice in their business because they worried about standing out too much. The businesses that thrive aren’t the ones that blend in—they’re the ones brave enough to be different.
What unique approach are you holding back on because someone told you it wouldn’t work?
Your Success Won’t Speak for Itself (You Have To)
If there’s one lesson that jumped off the pages, it’s this: success rarely speaks for itself. You have to be your own biggest advocate.
According to Slater, Trump uses every opportunity to highlight his achievements. While we might not all be comfortable with that level of self-promotion, there’s wisdom in making your wins visible.
Think about it this way: when you share your successes, you’re not just “bragging”—you’re:
- Showing potential clients what’s possible for them
- Building credibility in your field
- Creating a record of your growth
- Inspiring others who might be a few steps behind you
Try this simple exercise: Write down three recent wins in your business (big or small). Now, how could you share these in a way that serves your audience? Maybe it’s a brief Instagram story about a client breakthrough, or a simple LinkedIn update about a milestone reached.
Finding the Balance in Exposure
The book’s title says it all—Slater explores Trump’s belief that there’s “no such thing as over-exposure.” While that extreme approach might not feel right for everyone, there’s an important lesson here about visibility.
Many entrepreneurs (especially women) err on the side of under-exposure rather than over-exposure. We hide our expertise, downplay our achievements, and hope someone will somehow discover how amazing we are.
The truth? Consistent visibility creates opportunity. Being seen regularly in your industry—whether through content, networking, or strategic partnerships—keeps you top-of-mind when opportunities arise.
This doesn’t mean you need to be everywhere all the time. It simply means showing up consistently where your ideal clients can find you.
Resilience: The Comeback Factor
Another powerful lesson from the book is about resilience during difficult times. Even when facing significant challenges (like financial difficulties), finding a way to make a comeback is essential.
Your perspective on challenging situations has an enormous influence on your outcomes. When you hit a roadblock in your business:
- Take a moment to acknowledge the difficulty
- Look for the lesson or opportunity within it
- Shift your focus to solutions rather than problems
- Take one small action to move forward
I remember working with a client who lost her biggest customer unexpectedly. Instead of giving up, she used that moment to diversify her client base—something she’d been putting off. Six months later, her business was more stable than ever because she wasn’t dependent on a single client.
Positive, Realistic, and Action-Oriented
The final insight I found valuable was the distinction between empty optimism and positive realism. According to Slater, Trump emphasizes being positive and realistic—not blindly optimistic.
What’s the difference?
- Blind optimism: “Everything will work out somehow!”
- Positive realism: “This is challenging, but here’s how I can make it work.”
The key difference is action. Positive realism acknowledges challenges but focuses on specific actions to create change. It’s not about hoping things will get better—it’s about making them better through deliberate effort.
This approach reminds me of one of my favorite Spanish sayings: “Dios ayuda a quien se ayuda.” God helps those who help themselves. The universe rewards action, not just positive thinking.
Your Turn to Shine, Amiga
No matter where you are in your business journey, remember that your unique voice deserves to be heard. Your successes deserve to be celebrated. Your distinctive approach is what will make you memorable.
This week, challenge yourself to take one small step toward greater visibility. Share a win. Talk about what makes your approach different. Reach out to that podcast you’ve been too scared to pitch.
Remember: if you don’t tell your story, who will?
¡Hasta pronto!
Gaby ✨
What’s one unique aspect of your business that sets you apart, but you’ve been hesitant to really promote? Share in the comments!
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