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Ever wonder why some entrepreneurs seem to glide past obstacles that leave others stuck for months? Or how certain business owners consistently transform their biggest ideas into reality while others stay trapped in the planning phase? The difference isn’t luck, connections, or even talent—it’s mindset. And I just discovered a book that finally explains exactly what this “success mindset” actually looks like in practice. ✨

Why This Matters to Your Success (Right Now)

Let me be direct: Your business outcomes aren’t just determined by your strategy, your marketing, or your offerings. The invisible force driving everything is how you think—specifically, how you respond to challenges, how you make decisions, and how consistently you execute.

I recently stumbled upon “Relentless” by Tim S. Grover while wandering through the library. Grover trained Michael Jordan and Kobe Bryant, so I expected sports jargon that wouldn’t apply to my business life. Instead, I found myself highlighting passage after passage that explained exactly why some entrepreneurs break through barriers while others stay stuck in the same spot for years.

What makes this book different is its complete lack of fluffy “just believe in yourself” advice. Instead, it offers a raw, unfiltered look at the actual mental practices that separate extraordinary performers from everyone else. No sugarcoating, no inspirational quotes—just practical mindset shifts you can implement today.

Mental Shift #1: Make Peak Performance a Daily Habit (Not a Lucky Accident)

Most entrepreneurs experience occasional moments of brilliance—when everything clicks, ideas flow effortlessly, and you accomplish more in three hours than you usually do in three days. We typically call this “being in the zone” and treat it like some mysterious state that randomly appears and disappears.

Here’s what changed everything for me: Jordan didn’t just occasionally “find the zone”—he deliberately created it, on demand, game after game, practice after practice. What seemed like supernatural ability was actually a cultivated mental skill.

What would change in your business if you could access your peak performance state not just occasionally, but almost any time you needed it?

Three practical ways to make this shift:

1. Create a 5-minute power-up ritual – Design a specific sequence of actions that signals to your brain it’s time to perform. This could be as simple as arranging your workspace a certain way, playing a specific song, or doing a brief visualization. The consistency matters more than what the ritual actually is.
2. Practice “distraction elimination” daily – For 30 days, track every interruption to your focus. Don’t just note external distractions like notifications, but also internal ones like sudden urges to check email or anxiety thoughts. Once you identify your patterns, create specific countermeasures for each distraction type.
3. Use “performance anchoring” – Think of a time when you were completely in the zone in your business. What were you wearing? What was the environment like? What had you done earlier that day? Recreate as many of these elements as possible when you need to perform at your best.

Mental Shift #2: Strategic Delegation (Without Surrendering Responsibility)

One of the most powerful lines in the entire book hit me like a lightning bolt:

“Get the best people around you, know your strengths and weaknesses, and trust others to do what they do best. But in the end… your dreams are still your responsibility.”

This perfectly captures the delegation paradox that trips up so many entrepreneurs, especially women. We either:

• Try to do everything ourselves (leading to burnout and mediocre results in areas outside our expertise)
• OR
• Hand things off completely and feel frustrated when others don’t execute our vision perfectly

The breakthrough comes in finding that sweet spot: bringing in the right support while maintaining ultimate ownership of your vision.

Try this exercise: Make two columns on a piece of paper. In the first, list everything you currently do in your business. In the second, mark each task with:

• ⭐ = Things only YOU can do (your unique brilliance)
• ▢ = Things others could do with your guidance
• ◯ = Things others could do better than you

Now look at how much of your time is spent on non-star activities. These are your first delegation candidates. Even if you can only afford 5 hours of help per month right now, starting small creates the mental shift from “I must do it all” to “I’m the visionary who guides the right people.”

Mental Shift #3: Execution Beats Perfect Planning (Every Single Time)

How many brilliant business ideas are slowly dying in the “someday” graveyard of your Notes app? Grover doesn’t mince words about why this happens:

“To bring a thought to life… make a plan, and execute!”

The simplicity is precisely what makes this powerful. Most entrepreneurs don’t struggle with coming up with ideas—they struggle with implementation. We get caught in the quicksand of:

• Endless research
• “Just one more” course or certification
• Tweaking the plan repeatedly
• Waiting for the “perfect timing”

Meanwhile, others with less perfect plans but stronger execution habits are building thriving businesses.

Here’s a three-step implementation framework that has helped me and my clients break the overthinking cycle:

The 10/10/10 Method:

1. Give yourself 10 minutes to capture your idea in writing (set an actual timer!)
2. Take 10 minutes to identify the first three action steps (not the entire plan)
3. Commit 10 minutes TODAY to starting the first step

This method works because it short-circuits the perfectionism loop while creating immediate momentum. The hardest part of execution is almost always the beginning—once you’re in motion, continuing becomes much easier.

One of my clients used this method to finally launch her podcast after a year of planning. Within three months, that podcast brought her two speaking opportunities and a new client worth $5,000. All because she shifted from perfect planning to imperfect action.

Mental Shift #4: Your Intuition Is Your Hidden Superpower

In a business world obsessed with data, analytics, and frameworks, Grover offers this counterintuitive advice:

“Every dream you imagine, everything you see and hear and feel in your sleep, that’s not a fantasy, that’s your deep instinct telling you it can all be real. Follow those visions, dreams, and desires.”

Let me share something personal: My most successful business decisions haven’t come from spreadsheets or SWOT analyses. They’ve come from those quiet inner nudges that often defied “logical” business advice.

The science actually backs this up. Your intuition isn’t mystical—it’s your brain processing thousands of subtle patterns and signals that your conscious mind hasn’t had time to analyze yet. That uncomfortable feeling about a potential client or sudden inspiration for a new offering? That’s your brain’s pattern-recognition system at work.

The problem? Most of us have been trained to ignore these signals in favor of external advice.

The Intuition Strengthening Exercise:

For the next 21 days, keep a small “intuition journal” with these three columns:

1. The intuitive hit you received (be specific)
2. What action you took (followed it or ignored it)
3. The outcome that resulted

After three weeks, look for patterns. Most entrepreneurs are shocked to discover how accurate their intuition actually is—and how often they override it, only to regret it later.

One client who did this exercise realized she had an almost perfect track record with client “red flags”—every time she felt hesitation but took on a client anyway, problems emerged. Now she honors those signals and has a much healthier client roster as a result.

Mental Shift #5: Become Your Own Toughest Critic (Before Others Can Be)

This truth bomb from Grover made me uncomfortable in the best possible way:

“The greatest battles you will ever fight are with yourself, and you must always be your toughest opponent.”

This challenges the popular self-compassion narrative in entrepreneurship circles. But here’s what I’ve observed: The most successful business owners I know aren’t waiting for external feedback to improve. They’re already ten steps ahead, identifying and fixing weaknesses before anyone else notices them.

There’s a crucial distinction here. This isn’t about negative self-talk or perfectionism. It’s about honest self-assessment and a relentless commitment to excellence:

“Always demand more of yourself than others demand of you.”

This approach creates an interesting paradox: When you hold yourself to higher standards than anyone else would, external criticism rarely stings because you’ve already addressed the issue. And ironically, you end up treating yourself with more respect because you’re honoring your highest capabilities.

The 10% Better Challenge: For your next three business deliverables (could be client work, content, or internal systems):

1. Complete the work to what you consider “excellent” standard
2. Before finalizing, ask: “How could I make this 10% better?”
3. Implement those improvements
4. Note the difference in client/audience response

Bonus Mindset: Real Confidence Comes From Preparation (Not Affirmations)

While we’re shattering business myths, let’s address another one: the idea that confidence is something you can manifest through positive thinking or morning affirmations alone.

Grover offers this refreshingly concrete perspective:

“Meet every challenge with confidence and the deep belief that you are prepared for anything.”

Notice the critical second part of that statement—confidence is directly linked to preparation. The most successful entrepreneurs I know aren’t necessarily the most naturally confident. They’re the most thoroughly prepared:

• Before launch day, they’ve already anticipated and planned for three potential problems
• Before sales calls, they’ve practiced responses to common objections until they’re second nature
• Before creating content, they’ve deeply studied their topic from multiple angles
• Before making big decisions, they’ve researched extensively and developed contingency plans

This preparation-based confidence is unshakable because it’s built on competence, not wishful thinking. It’s why some of the quietest entrepreneurs often outperform the loudest—their confidence isn’t for show, it’s a natural byproduct of thorough preparation.

The Pre-Mortem Exercise: Before your next important business activity (launch, client presentation, etc.):

1. Imagine it has failed completely
2. Work backward to identify what could have gone wrong
3. Prepare specific contingencies for each potential issue
4. Execute with the confidence that comes from thorough preparation

This exercise alone can transform anxiety into calm readiness. It’s not about assuming failure—it’s about eliminating the fear of the unknown through thorough preparation.

Putting It All Together: The “Cleaner” Mindset

Throughout the book, Grover describes three types of performers: Coolers, Closers, and Cleaners. The elite—the Cleaners—embody all the mindset shifts we’ve discussed with this simple mantra:

“Be a Cleaner… walk with confidence, leave with results.”

What separates Cleaners from everyone else?

• They don’t need external motivation
• They don’t make excuses or get distracted by drama
• They don’t seek validation or require handholding
• They identify what needs to be done and execute without fanfare
• They take complete responsibility for outcomes

In your business, the Cleaner mindset transforms everything:

Instead of measuring success by how busy you are, you measure it by tangible results. Instead of justifying why something didn’t work, you focus on finding what will work. Instead of seeking constant reassurance, you trust your preparation and execution.

I witnessed this transformation with a client who shifted from constantly explaining her process and seeking approval to simply delivering exceptional results. Her clients’ response? They doubled their contracts because results speak louder than any explanation ever could.

Your 7-Day Unstoppable Challenge

The book “Relentless” by Tim Grover isn’t just an interesting read—it’s a blueprint for transforming how you show up in your business every single day. The core message isn’t about becoming someone different—it’s about embracing the highest-potential version of who you already are.

This isn’t about grinding yourself into burnout or adopting a harsh mindset. It’s about removing the self-imposed limitations that have been keeping your true capabilities hidden.

For the next 7 days, I challenge you to implement just ONE of the mindset shifts we’ve discussed:

• Day 1-2: Choose your area of focus (peak performance, delegation, execution, intuition, or self-standards)
• Day 3-5: Implement the specific exercise for that area
• Day 6-7: Document the specific results and changes you observe

Start small—trying to change everything at once is a recipe for overwhelm. Remember Grover’s powerful words: “Believe what you know. ONLY YOU can turn those dreams into reality. Never stop until you do.”

The path between where you are and where you want to be isn’t mysterious—it’s paved with these mental shifts that separate the unstoppable from the merely talented.

¡Vamos con todo, amiga! You’ve got this. ✨

Gaby

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Which of these five mindset shifts would make the biggest difference in your business right now? Share in the comments and let’s make this transformation together!