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Ever feel stuck in your business, like you’re running hard on a treadmill but not actually getting anywhere? That’s exactly how I felt last month before picking up Peter Arnell’s book “Shift” – and amiga, it completely changed my perspective on what’s possible when we dare to make big changes! 🐯

From the very first page, Peter’s personal transformation story hooked me. But it was the practical wisdom sprinkled throughout that had me frantically highlighting and dog-earing pages (sorry, library friends! I bought my own copy eventually 😅).

Why This Book Matters for Entrepreneurs Like Us

If you’re anything like me, you’ve probably had moments where you knew deep down that something in your business needed to change, but the “how” felt overwhelming. What makes this book different is that it doesn’t just inspire you to change—it gives you a framework for HOW to make that shift happen in practical, actionable ways.

And let’s be honest: as women entrepreneurs (especially those of us balancing cultural expectations and business dreams), having a clear path forward is exactly what we need.

The Value vs. Price Mindset Shift

One quote that literally made me put the book down and think was from Sergio, a New York business owner:

“You can only win by having the lowest price or by giving the most value. I won’t lower my price, so I have to give more value.”

¡Qué poderoso! How powerful is that?

Think about it—how many times have you felt pressured to lower your prices because a potential client said you were “too expensive”? This simple mindset shift changes everything. Instead of competing in a race to the bottom with prices (which no one truly wins), focus on packing so much value into your offering that your price becomes secondary.

Quick reflection question: What’s one way you could add more value to your services without working more hours? (For me, it was creating short video tutorials to accompany my deliverables!)

Going Tiger: Embracing Your Natural Power

My favorite concept from the book is what Arnell calls “Going Tiger.” This isn’t about being aggressive—it’s about breaking free from what’s expected and doing what comes naturally to YOU.

Going Tiger means:

1. Stepping off the endless treadmill of doing things “the way they’ve always been done”
2. Tapping into your natural strengths rather than forcing yourself into someone else’s mold
3. Pushing through the fear barrier that keeps most people (and businesses) mediocre

I realized I’d been trying to follow someone else’s business model instead of trusting my own instincts. Once I “went tiger” and embraced my natural way of connecting with clients (less formal, more story-based, bilingual when it feels right), everything started flowing better.

Going Helium: Rising Above What’s Expected

If Going Tiger is about breaking free, Going Helium is about soaring higher than anyone expected—including yourself!

Arnell uses JFK’s moonshot as the perfect example. Kennedy didn’t say, “Let’s catch up to the Russians in space.” He said, “Let’s put a man on the moon before the decade is out.” That’s Going Helium—creating a new status quo that makes others’ goals look small.

For your business, Going Helium might look like:

• Setting a goal that makes you slightly nervous when you say it out loud
• Creating an offering no one in your industry has thought of yet
• Combining two seemingly unrelated skills to create something uniquely yours

The magic happens when you stop worrying about failing and start getting excited about creating something new.

Building Your Fan Club

One practical tip that resonated deeply: as you make big shifts, you need supporters—your own personal “fan club.”

When I decided to embrace my bicultural approach to business coaching, not everyone got it. Some people suggested I “pick a lane” and either go fully English or fully Spanish. Having a small group of supporters who understood my vision made all the difference.

Who’s in your fan club right now? If your list is short, that’s your first assignment—find 3-5 people who will cheer you on through your next big shift!

Embracing Mistakes as Part of the Journey

Thomas Edison made 1,000+ unsuccessful attempts before creating the light bulb. The Wright Brothers crashed a LOT before flying. Yet we only remember their successes.

One of my biggest takeaways from the book is that mistakes aren’t just inevitable when making changes—they’re essential. Each “failure” is actually just feedback guiding you toward what actually works.

Arnell puts it beautifully: “Learning to embrace mistakes is another way of learning to love thinking differently.”

So when you try something new in your business and it flops? Congratulations! You’re one step closer to your breakthrough. No necesitas ser perfecta, solo necesitas seguir adelante. You don’t need to be perfect, you just need to keep moving forward.

Your 3-Day “Shift” Challenge

Ready to start your own shift? Here’s a mini-challenge to get you started:

1. Day 1: Identify one area in your business where you’ve been playing it safe. How could you “Go Tiger” and break free from expectations?
2. Day 2: What would “Going Helium” look like for your business this year? Write down one goal that makes you a little nervous but excited.
3. Day 3: Take ONE small action toward your “helium” goal. Then come back and share what you did in the comments!

This book truly changed how I think about making changes in my business and life. If you’re feeling stuck or sensing it’s time for a shift in your business approach, I can’t recommend it enough!

¡Vamos a hacer ese cambio juntas! Let’s make that shift together! ✨

Gaby