poquillo™

Ever feel like you’re working super hard but not seeing the results you want? Like there’s some invisible force holding your business back? I’ve totally been there, amiga! ✨

A few days ago, I was going about my morning routine—coffee in hand, earbuds in—when I stumbled across a podcast episode with Dickie Bush that literally made me stop mid-sip. Sometimes the simplest advice hits the hardest, you know?

What I’m about to share aren’t complicated strategies or fancy business frameworks. They’re two straightforward questions that have completely shifted how I approach both my business growth and content creation.

The Bottleneck Question That Changes Everything

Here’s the first game-changing question:

“What’s the ONE biggest bottleneck in your business right now?”

Not the seventeen things you think you should be improving. Not what your business bestie is working on. Just the single biggest thing that’s slowing everything else down.

Think of your business like water flowing through a pipe system. It doesn’t matter how much you improve the wide sections of pipe if there’s still one narrow section where everything gets stuck.

How to Find Your Real Bottleneck

When I asked myself this question honestly, I realized my bottleneck wasn’t what I initially thought. I was convinced I needed better marketing, but my actual bottleneck was much simpler: I wasn’t creating enough consistent content that connected with my audience.

No marketing strategy in the world would fix that fundamental issue!

To find your own bottleneck, try this quick exercise:

1. Write down everything that feels “stuck” in your business right now
2. For each item, ask: “If this were magically solved overnight, how much would it impact everything else?”
3. The item with the biggest downstream impact is likely your true bottleneck

Then Ask the Follow-Up Question

Once you’ve identified your bottleneck, the natural follow-up is:

“What’s ONE thing I could do to remove this bottleneck?”

Notice I didn’t say “What are all the things I could do?” Just one clear, focused action.

For me, that meant creating a simple content system rather than posting randomly whenever inspiration struck. More on that in a minute…

The Content Generation Framework I Wish I’d Known Sooner

The second major insight from the podcast addressed my exact bottleneck: content creation. If you’re anything like me, you sometimes stare at a blank page thinking, “What on earth do I have to say that’s worth sharing?”

Dickie Bush shared a brilliantly simple framework for never running out of content ideas. Instead of trying to be original (which paralyzes most of us), ask yourself these two questions:

1. “What have I learned in the last two years?”
2. “What do I want to learn in the next two years?”

That’s it! Between these two questions, you’ll uncover dozens of content topics that are both authentic to you and valuable to your audience.

Applying This to My Own Business

When I sat down with these questions, here’s what happened:

What I’ve learned in the last two years:

• Building a Customer Success department from scratch
• Running operations in a startup environment
• Managing client relationships during company growth phases
• Using AI tools to streamline repetitive tasks
• Balancing multiple priorities without burning out

What I want to learn in the next two years:

• Building a sustainable consulting business
• Growing an Etsy shop from hobby to income stream
• Integrating my bicultural perspective into my brand
• Creating systems that run without my constant attention
• Developing passive income products

Suddenly, I had 10+ content themes I could explore, each with multiple potential topics. And the best part? I’m actually qualified to talk about all of it—because it’s based on my real experience or current learning journey.

No tiene que ser complicado, amiga. Simple really is better!

Turning This Into a Practical System

Here’s how I’ve turned these insights into an actual system for my business:

1. Monthly Bottleneck Checkup I now schedule 30 minutes on the first of each month to identify my current biggest bottleneck and decide on ONE focused solution.

2. Content Calendar Based on Experience Instead of chasing trends, I’ve built my content calendar around:

• 50% sharing what I’ve learned
• 30% documenting what I’m currently learning
• 20% asking questions and engaging with my community

3. Implementation > Information I’m focusing on taking action on the bottleneck solution before adding any new strategies or tools to my business.

A Quick Personal Example

Let me show you how this works in real life:

When I identified “inconsistent content creation” as my bottleneck, my one solution was to create a simple two-hour content batch process every Sunday.

During this time, I use the “what I’ve learned/what I’m learning” framework to outline 3-4 pieces of content. For example, one recent post about building customer success systems (something I learned in my corporate role) got more engagement than anything else I’d posted previously—because it came from genuine experience rather than regurgitating someone else’s advice!

Your Turn: Two Simple Questions

If you’re feeling stuck in your business or content creation, here are the two questions to ask yourself today:

1. What’s the ONE biggest bottleneck in my business right now, and what’s ONE action I could take to remove it?
2. What have I learned in the past two years, and what do I want to learn in the next two?

Write down your answers, and I guarantee you’ll have more clarity about your next steps than any complicated business strategy could provide.

What bottleneck are you currently facing in your business? Share in the comments—sometimes just naming it out loud can help you see the solution more clearly!

With clarity and simplicity, Gaby

P.S. Want to hear more insights from the podcast that inspired this post? Check out Dickie Bush on Ali Abdaal’s Deep Dive podcast. It’s packed with practical wisdom for growing a business that gives you freedom!