Okay, confession time: I’ve been secretly binging YouTube strategy videos while folding laundry. 🙈 Not exactly the glamorous business owner life they show on Instagram, right? But amiga, I stumbled across something that completely changed how I think about creating content for my business—and I just had to share it with you!
Why This Matters for Your Business
If you’re anything like me, you’re trying to share your knowledge and reach more people without getting lost in the overwhelming world of social media algorithms. YouTube Shorts have become a powerful way to do exactly that—but only if you approach them the right way.
The beautiful thing? You don’t need fancy equipment or to be a tech wizard. Just a simple phone, a clear message, and the strategy I’m about to share with you.
The “Quantity Creates Quality” Secret
Here’s the game-changer I learned from creator Jenni Hoyos that nobody talks about: success with Shorts comes from massive experimentation, not perfection.
While everyone else is obsessing over making that one “perfect” video, Jenni suggests something completely different. Create a TON of Shorts in a short period of time. We’re talking 20-30 videos over a couple of weeks!
Does this approach sound familiar? It should if you follow Alex Harmozi! He’s famous for saying “quantity creates quality” in business growth. The principle works the same way with content—the more you create, the faster you improve and discover what actually connects with your audience.
Why does this work? Because:
- You learn faster what your audience responds to
- The algorithm gets more data about your content
- You stop overthinking and start doing
- You build confidence through repetition
I tried this approach last month, creating 15 Shorts in two weeks (not quite Jenni’s level, but hey, progress not perfection, right?). The difference was immediate—not just in views, but in how much more comfortable I felt on camera.
The 30-Second Formula That Keeps People Watching
Have you ever noticed how some Shorts keep you watching while others make you scroll past immediately? Jenni broke down exactly what works:
- Start with an attention-grabbing thumbnail that makes people stop scrolling
- Use foreshadowing in your first 3 seconds—hint at what valuable thing they’ll learn if they keep watching
- Remember that every second counts—literally cut anything that doesn’t add direct value
Think of your Short like making the perfect cafecito: strong, concentrated, and just enough to give someone exactly what they need in that moment.
When I applied this to my business tips, I saw my completion rates jump from around 30% to over 60%—meaning people were actually watching my content instead of scrolling past!
Finding Your Unique Style (By “Borrowing” What Works)
This part made me laugh because it’s so practical and honestly, a relief. Jenni admits that she spent time “stealing” styles from successful creators before finding her own voice.
No tiene que ser complicado, amiga! Here’s how to do this authentically:
- Find 3-5 creators whose Shorts you love
- Analyze what specifically makes their content engaging
- Try those techniques but with YOUR expertise and personality
- Pay attention to what feels natural and what your audience responds to
I started by “borrowing” a certain punchy way of starting videos from a creator I admire, but soon developed my own opening style that felt authentic to me. Your audience can tell when you’re genuinely comfortable with your approach.
Simple Next Steps for Your Business
You don’t need to become a famous YouTuber to benefit from these strategies. If you’re using YouTube as a marketing channel for your business (smart choice, by the way!), this approach ensures your valuable knowledge reaches the people who need it most.
Here’s your tiny action step for this week: Create 5 different YouTube Shorts on one business topic you know well. Make each one slightly different—try various openings, lengths, or presentation styles. Then watch what happens!
Remember, the goal isn’t perfection. It’s connecting your expertise with the people who need it, one Short at a time. ✨
¿Qué piensas? Have you tried YouTube Shorts for your business? Drop a comment below—I’d love to hear about your experience!
P.S. If the idea of creating multiple videos feels overwhelming, start even smaller. Just make ONE 30-second video today sharing a quick tip related to your expertise. Then celebrate—you’ve already taken action while others are still planning!
P.P.S. A special thanks to Jenni Hoyos for sharing these insights in her interview “Meet the YouTuber Who Solved Shorts.” Definitely worth watching if you want to dive deeper into YouTube strategy!
poquillo™ 
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