poquillo™

You know that feeling when you’re trying to do a thousand things at once and you realize you’re getting nowhere? Well… I’m being honest with you, that’s been me the last few months. 😅

But something beautiful about this crazy entrepreneurship journey is that every “mistake” teaches you something super valuable. And today I want to share the most important lessons I’ve learned recently – the ones that made me stop in my tracks and think: “Okay Gaby, you need to change your approach.” 💡

Why This Realization Changed Everything

A few weeks ago I was watching an Alex Hormozi livestream on YouTube. A guy asked him how to sell more of his product, and started listing everything he was doing: Instagram, Facebook, cold emails, LinkedIn, TikTok… basically every platform that exists.

Alex stopped him and said something that hit me hard: “You’re trying to do too much as one person. Pick what’s working best for you and double down there.” ⚡

Oof. I felt completely called out. 🤦‍♀️

What I Learned From Successful Entrepreneurs

While reflecting on this, I started looking at successful entrepreneurs and noticed something fascinating: the most successful ones master ONE platform before expanding.

Look at these examples that opened my eyes:

Jason Feifer dominates LinkedIn. I’ve seen him try Instagram, but LinkedIn is where he has real traction and that’s where he focuses.

Robin Waite became known by being invited to podcasts. That’s his main platform.

Gary Vaynerchuk started on YouTube, became famous there, and then adopted other platforms.

Steven Bartlett found his groove with podcasts and now continues doing that while distributing content to other platforms.

Do you see the pattern? One first, then the others. 🎯

My Biggest Obstacle (And Probably Yours Too)

I’m going to be super honest: I know what to do, but I struggle to decide which platform to choose.

From my research, I know that I’m trying to gravitate towards a Spanish-speaking audience, and they’re very active on Facebook, WhatsApp, and YouTube. But I don’t have a strong social media presence. On LinkedIn I have about 850 connections, but honestly, my audience doesn’t really live there and I don’t really like LinkedIn enough to foster a community there.

So I narrowed my list down to YouTube or Facebook. Both require me to be super active and consistent.

My plan: try both for a month and see which one I stick with. No more “I’m going to be everywhere.” 🚫

The Personal vs. Brand Dilemma

Another thing that has me thinking: should I use my personal profile or create everything under the Poquillo name?

Personal approach: Most entrepreneurs use their personal name to grow their brands. People buy from people they trust, no matter what they sell later.

Brand approach: Others grow their company’s brand until it becomes famous on its own. Like Spanx – in that industry, any similar product gets associated with that word.

I’m still deciding, but I’m drawn to the business brand because I feel like I can always restart – it’s like a sandbox for me with lower risk than a personal profile. 🤝

The Two Ways to Get Clients

While thinking about all this, I realized there are basically two main paths to getting clients:

Inbound (like HubSpot): You create content that adds value, builds trust, and people come to you. Think of companies like HubSpot or GrowthX.

Outbound (like Alex Hormozi): You actively go out looking for clients: calls, ads, networking.

The key is to choose one and be consistent, no matter how you feel that day or what emotions you’re dealing with.

The Two Ways to Start a Business

I also noticed there are two main mindsets for starting a business:

Problem First (engineer mindset): You see a problem and build the solution. Very noble, but sometimes there’s no market. A good example is startups – most of them find themselves here and that’s why they’re high risk. (This also reminds me of blue and red oceans, but that’s another conversation for another day.)

Market First (Hormozi approach): You identify a profitable market and serve it. More straight to the point.

Both work, but you need to know which approach feels more natural to you.

My Commitment Moving Forward

After all this reflection, my commitment is simple: choose one platform and master it first.

No more “I’m going to try everything to see what works.” No more scattering myself in a thousand directions. 🚀

What about you? Do you relate to this struggle of wanting to do everything and ending up not doing anything really well?

Here’s what I invite you to try: choose ONE platform – the one that excites you most or where you already have at least a little bit of traction – and commit to it for the next 90 days. Nothing more. One single thing, but do it incredibly well.

P.S. If this post resonated with you, share it with someone who’s also in this crazy entrepreneurship journey. Sometimes we need to remember that we’re not the only ones feeling overwhelmed – and that it’s okay to choose one thing and do it super well. ✨

Cheers,
Gaby